cotton

In 2021 we purchased almost 9 million kilos of Better Cotton, which enabled Better Cotton to train more than 5.500 farmers in more sustainable farming practices. Better Cotton measures the improvements by farmers who are members of this initiative compared to similar farmers who are not licensed to sell Better Cotton. It is estimated that in 2021, 4.1 billion litres of water were saved and 2.665 kg of pesticides were not used thanks the training programmes. Better Cotton Farmers benefited from an estimated €1.8 Million additional profit thanks to our sourcing of Better Cotton. Better Cotton Farmers experience profit increases for a variety of reasons, most commonly due to increased yields and/or optimised use of inputs (such as irrigation water, pesticides or synthetic fertiliser). Better Cotton is sourced via a chain of custody model called mass balance. This means that Better Cotton is not physically traceable to end products, however, Better Cotton Farmers benefit from the demand for Better Cotton in equivalent volumes to those we ‘source.’ By buying cotton products from HEMA with the Better Cotton-logo you are supporting the training of farmers on more sustainable farming practices. See here for more information.