All HEMA's cotton is sustainably sourced. The cotton we use, for both clothing and home textiles, is purchased according to one of the three sustainability standards: Better Cotton (BC) and organically certified cotton through the Organic Content Standard (OCS) and the Global Organic Textile Standard (GOTS).

In 2021 we purchased almost 9 million kilos of Better Cotton, which enabled Better Cotton to train more than 5.500 farmers in more sustainable farming practices. Better Cotton measures the improvements by farmers who are members of this initiative compared to similar farmers who are not licensed to sell Better Cotton. It is estimated that in 2021, 4.1 billion litres of water were saved and 2.665 kg of pesticides were not used thanks the training programmes. Better Cotton Farmers benefited from an estimated €1.8 Million additional profit thanks to our sourcing of Better Cotton. Better Cotton Farmers experience profit increases for a variety of reasons, most commonly due to increased yields and/or optimised use of inputs (such as irrigation water, pesticides or synthetic fertiliser). Better Cotton is sourced via a chain of custody model called mass balance. This means that Better Cotton is not physically traceable to end products, however, Better Cotton Farmers benefit from the demand for Better Cotton in equivalent volumes to those we ‘source.’ By buying cotton products from HEMA with the Better Cotton-logo you are supporting the training of farmers on more sustainable farming practices. See here for more information.


The organic cotton we use in our range is certified by one of the two global standards: the Organic Content Standard (OCS) and Global Organic Textile Standard (GOTS). These products can be identified by the Organic Cotton logo. Organic farming excludes the use of chemicals. For more information visit or

Some of the cotton in our range is sourced through Better Cotton. As we continue to define our terms on the basis of the latest rules, our ‘sustainable cotton’ logos will be replaced by Better Cotton logos where appropriate.